Category: Uncategorized
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This is not a design problem
It’s not a design problem – The exact words I told the marketing team after weeks of investigating why we had a 58% churn rate on the Eversend app after the first open Marketing was convinced that the reason we had this alarming churn rate was that the app onboarding screens were not convincing enough…
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Building a SAAS MVP
I led the creation of a successful MVP for a SaaS company that improved inventory management and access to products and services, resulting in faster payment confirmation and order fulfilment for clients. About Jumbleng Jumble is an online platform that enables businesses to connect with other businesses for trade, manage their supply chain, inventory, invoices…
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Eliminating chargeback cost
Problem statement An average of 3 – 7 customers were sending money to the wrong accounts every week costing the business several thousand dollars in chargebacks Identifying why this problem exists. To understand why we were having this problem out of the blues, I spoke to customer service to find out Phone calls with users…
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Designing affordable mental health
About Insync Insync is a health-tech platform that provides optimum mental health care to people through the use of artificial intelligence and the power of people (therapy and anonymous support groups). The goal is to make access to mental health care accessible and affordable for everyone. This case study highlights sessions and designs that I…